(Reprinted by permission of Chrysler Motors Corporation, Ricardo Montalban, and Young and Rubicam, Inc.)

the good ship Enterprise. Popular American lore it seems, has always preferred the man of action to the man of thought. Although this anti-intellectual inclination has not had significant impact on product advertising, it has had a very real impact on political advertising. Campaigning out of the old Populist tradition, George Wallace made great headway with the American voter by promising to throw all the "pointy heads" (translate: intellectuals) into the Potomac. Likewise, Spiro Agnew scored well in the polls by denouncing academicians as tieffete intellectual snobs." Similarly, the term "egghead," when applied to Adlai Stevenson, was probably pejorative enough to secure his presi- dential losses in both 1952 and ig.56. "Plain folks" campaign propaganda, from Andy Jackson' s (3) day to the present, has assured many a politician his votes. . . . [more]

(3) Andrew Jackson (1767-1845), seventh President of the United States. (eds.)

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